Atlanta Stone Surfaces
Atlanta Stone Surfaces is a premium countertop and custom surfaces company in the Atlanta metro, specializing in granite, quartz, and marble, plus custom cabinets and tables. Paid campaigns were filling the pipeline, but revenue was stalling at the conversion stage.
Services
Growth Strategy
Revenue Operations
Pricing & Packaging
Sales Optimization
Go-to-Market
Company Size
10 Employees
Timeline
4 Months
How Atlanta Stone Surfaces turned $4K in ad spend into $39K in tracked revenue.
The challenge
More leads were coming in than ever. Revenue was not following.
Atlanta Stone Surfaces was running paid campaigns on Meta and Google, and lead volume was climbing. The problem showed up further down the funnel. Roughly 30% of Meta leads were noise, accidental clicks and job seekers rather than buyers. Leads were being marked qualified after a single reply, and an automated message kept firing mid-conversation, cutting off real prospects. With no call tracking in place, no one could see where deals were actually dying. The clearest signal came in May: ad spend more than doubled and qualified leads hit a record, yet sales fell. The bottleneck was never generation. It was conversion.
The approach
We ran a full-funnel diagnostic first, then rebuilt the path from lead to signed job.
We started by reading every paid conversation and every Google lead from the period. The data exposed exactly where revenue was leaking: unclear qualification, a follow-up automation that interrupted live chats, and no call tracking at all. From there we rebuilt the system. A five-stage funnel from lead to closed job, with objective qualification criteria. A fast-response chat script anchored on the ballpark pricing buyers actually want. A Google call protocol built around a 100% answer rate and same-day disposition. All of it packaged as a sales training program the team runs in English, Portuguese, and Spanish.
The Results
Over four months, Atlanta Stone Surfaces turned $4,267 in ad spend into $39,574 in tracked revenue, a 927% return. More importantly, the real bottleneck was found and fixed: conversion, not lead generation. With a new qualification framework, call tracking, and a trained sales team, the path from lead to signed job is now measurable and built to scale.
$39,574 in tracked revenue from $4,267 in ad spend over four months
Qualified-lead rate more than doubled, from 14% to 33%
Roughly 30% of paid leads identified as non-buyers and filtered out
Call disposition tracking established, making real conversion measurable for the first time
A five-stage lead funnel and a multilingual sales training program the team runs daily
More cases.
Trusted by more than 50 companies, from ambitious startups to major enterprises.
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